Quick Revision Guide for SEO

SEO

What is SEO?

SEO is a way /technique or we can say activities to be performed by which one can increase traffic to the website and increase ranking on search engine results page.
It is an organic way to get traffic.

Before working on any SEO project on a content ready website one should check following things

1.            If the website is penalized?

This is very important to check because if the website is penalized by Google, it won't be visible on Google search pages.

Use tools like https://ismywebsitepenalized.com/

2.            Website speed

You should always check the loading speed of the website. It will give you an idea that which factors you should work on to increase the speed of the website.

Use Google PageSpeed Insight to check website speed

3.            Mobile Friendly Web Pages

It is very important to have web pages which are mobile friendly because most of the traffic you will be getting from mobile devices.

Use Google Mobile-Friendly Test

4.            SEO AUDIT REPORT

This is the most important activity need to be performed before starting working on SEO. Get the audit done for your website so that you will get the clarity about what are the Strong and weak SEO factors on your website.

I would recommend you to use tools like www.seoptimer.com to get the SEO audit report.

There are two types of Search Engine Optimization

1.            On-Page SEO                             2.            Off-page SEO

ON PAGE SEO

Following Are On-Page SEO Factors:

1.            Title Tags

2.            URL Structure

3.            Meta Description Tag

4.            Heading Tag

5.            Breadcrumbs

6.            Content

7.            Canonical Tag

8.            Image Optimization

9.            Alt Tag Optimization

10.          Internal Links

11.          External Links

12.          Mobile Optimization Of Site

13.          Integrating Google Analytics

14.          Webmaster Tool Setup

15.          Site Factors

i)             Robots.txt
ii)            XML Sitemap
iii)           HTML Sitemap

OFF PAGE SEO

Following Are The Off-Page SEO Factors

1.            Business Listing Submissions

2.            Paid Press Release Submissions

3.            Social Bookmarking Submissions

4.            Forums Submissions

5.            Document Sharing Submissions

6.            Yahoo And Quora Answers

7.            Guest Posting Submissions

8.            Blog Commenting Submissions

9.            Submit URL To Google